History of Associated Electric Products
I began my electrical career working part-time with my father while in high school in the 60’s. I worked as an electrician, foreman and project manager on several large commercial and industrial projects for a contractor in Iowa, moved to Colorado in 1982 (just in time for the oil bust) and started an electrical contracting business in 1985.
Owning my own business spurred my interest in doing jobs better and faster and I found wise use of tools to be the best way to do that. Although many of the tools I built were for specific installations some of them had more general application. The first of these was the Wire Wheel, designed with my brothers (who own a residential electrical business) in 1990 to fill the need for a portable romex dispenser. I added a larger size in 1993 to dispense AC/MC cable and the larger sizes of romex. The Bendcart came about in 1999 to eliminate the huge amounts of time I was wasting setting up and tearing down my old 885T 4″ bender. It seemed to take 2 hours to set up and (then put back in the box) and about 2 minutes to make a bend. In 2006, responding to a contractor, I developed a wire cart that was heavy duty, easy to load, and could be folded up to take a minimum amount of space in his van. I still spend time in the field, on a regular basis, using our products and prototypes in real life situations. Your suggestions for new products or ways to improve existing ones are always appreciated.
I believe that the wise use of quality tools is one of the most effective ways to improve efficiency, quality, and safety. I believe that “Made in the U.S.A.” has value, both to the customer and to the future of our country. Therefore, I will continue to search for ways to produce quality products and services at competitive prices here in the U.S. I believe that America is the greatest nation on earth because it has been blessed by God, that its opportunities are unmatched anywhere, and that the gift of living here should not be squandered or taken for granted. I believe that I, as a Christian, must not only answer to you, the customer, for the products and services I provide, but that I must also answer to Jesus Christ, the Master of my business and my life.
Jerry Lanser President